11 November 2003Musings
McVictory For Semantics
For all of us who have had shitty low-paying jobs (or even worked at McDonalds, as I have) comes the news that Merriam-Webster is not going to back down from the pressures of the corporate fast-food behemouth and that the word "McJob" is here to stay.
The dictionary now defines "McJob" as "a low-paying job that requires little skill and provides little opportunity for advancement." The CEO of MickeyD's, Jim Cantalupo, calls this a slap in the face to all the workers in the fast food industry. Whatever, dude. Let's be serious here. If McDonald's cared a wit about their employees they wouldn't consistently lead the charge against raising the minimum wage. Put your money where your mouth is Mr. Cantalupo. And I say that as shareholder.
I first heard the term "McJob" from the work of Douglas Coupland. I can't remember if it was Generation X or Shampoo Planet, probably the former, but I will always associate it with him, even though Merriam-Webster cites the New York Times and other papers around the world as the source and doesn't mention Coupland at all. Whoever coined the word, it's brilliant because it's accurate, funny, and you instantly know what it means.
Posted by andrew at November 11, 2003 06:59 PM
still waiting..tappity tap tap
zzzzzzzzzzzzzzzzzzzzz
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