They told us we were shooting a Greenpeace commercial!
--The Wolves

This is the Bush Campaignistration's answer to Reagan's "Bear in the Woods" ad from 1984. It's not clear whether the wolves in the ad represent liberals or terrorists, but it is clear that the Bush ad people don't care, as long as you come away with a negative opinion of John Kerry.

I have only seen the ad online and on news programs. Precious little national political advertising is on the California airwaves. I have no idea what affect, if any, it might be having in the various battleground states. Personally, I think the ad is weak and won't work.

Whatever the president does or says, it remains true that his approval rating is below 50% and that's a death knell for an incumbent politician. Traditionally undecideds break in favor of the challenger, 4-1. If Kerry can keep it close, he will win. If Democrats can parlay their sizeable advantage in new voter registration to Kerry votes, he might win, well, maybe not a landslide, but by more than a handful of electoral votes. This is my preferred outcome because the larger the victory, the less likely this election will be decided in the courts.

The get the skinny on the ad, take a gander at the story from FactCheck.org