27 March 2008Cinema
If You Only See One Documentary About Fonts This Year, Make Sure You See Helvetica

Helvetica
Okay, Okay. I know you're unlikely to see any movies about fonts in your lifetime, but if you see one (is there more than one?), it should be Helvetica. The film is an in depth look not only into the history and origins of the font in a type foundry in Switzerland, but also about it's pervasive ubquity in the corporate world. Experts in the history and design of fonts are featured discussing their feeling about Helvetica which break down intto essentially two schools.

One is that fonts are simply a vehicle for carrying a message. The other is that the font is the message. Helvetica is the quinteiseential for the former, while just about every other font in existence takes up camp in defense of the latter. Personally, I fall somwhere in the middle. I think the font you use should be determined by context. Sometimes an invisible, clean and generic font like Helvetica is called so that the copy arrives unfiltered through the subtle meaning of a font to the viewers eyes. Other times, a compelling font face is called for to provide subtle shades of meaning that compliment the message. Either way, the film is really instructive on a topic that most people don't think about much, but are bombared with on a daily basis, affecting their subconscious at really fundamental levels. Netflix it.

Posted by andrew at March 27, 2008 09:41 AM


Comments

J. Says:

Oooh, interesting.
Could you burn me a copy?

March 30, 2008 03:35 PM
Andrew Writes:

It seems like your suborning a felony. You wouldn't do that to a friend would ya?

March 30, 2008 05:29 PM
J. Says:

Of course not, no self respecting messenger bag carrying man would do that.

March 30, 2008 05:52 PM
J. Says:

"no self respecting messenger bag carrying man would do that."
That is commit a felony. The last thing a messenger bag carrying man would want is to end up in the federal pen, with a shower full of men and soap on a rope.

March 30, 2008 06:12 PM




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