09 December 2004Money
9/10
When a penny can't buy you anything and there is a move afoot to get rid of them altogether, why do gas stations still list their prices in tenths of cent? It's asinine.
And the thing is, as stupid as it seems, people are fooled by it. People will tell me that the just filled their tank for $2.09 when it was really $2.099.
Why does this matter? It doesn't really. I mean it doesn't really to you and me where tenths of a cents are a meaningless annoyance. But it means lots of money for people selling hundreds of millions of gallons of gas to Americans.
I don't begrudge petroleum companies their profits, as long as they are being fair about what they sell, which they are not, but that's another story. Just tell me who wouldn't buy gas if it was listed at $2.10 a gallon instead of $2.09 and 9/10? It's just plain marketing stupidity and it should be done away with.
Posted by andrew at December 9, 2004 10:41 AM
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'9/10'.